This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation called, Purple Purse. However, all thoughts and opinions are my own.
One in four women are affected by this in their lifetime - that's more women than breast cancer, ovarian cancer and lung cancer combined. It happens more than 145 times each hour in the U.S. On average, three women die every day as a result. Can you guess what it is? If you guessed domestic violence then you are correct. As part of Domestic Violence Awareness Month, The Allstate Foundation created the Purple Purse campaign to urge people to openly talk about domestic violence. Through this campaign Allstate will donate up to $350,000 to the YWCA for programs that support victims of domestic violence and build financial empowerment.
The Purple Purse was created because a purse represents the center of a woman's financial domain. While physical abuse is the type of domestic violence most commonly discussed, many people do not realize that women who are victims of domestic violence are usually subject to financial abuse as well. They often face financial restrictions and are given limited access, if any, to bank accounts and other shared assets. Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.
Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people's hands with a purple purse. There are two ways to receive a purple purse and pass it on. The Allstate Foundation has distributed 1,300 purple purses filled with domestic violence information and facts throughout the U.S. The goal is to encourage the recipients of the purple purse to spark conversation, raise awareness and pass it on. For every purple purse passed through the end of October, The Allstate Foundation will donate $5 each time a purse is checked-in at PurplePurse.com If you do not receive one of the purple purses that are being passed around the country, you can still help by visiting Facebook.com/PurplePurse or PurplePurse.com and sharing a virtual purse.
A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends. This campaign is a great way to change that and empower those impacted by domestic violence, simply by talking about the issue. Join me in my quest to raise money for women in need. All you have to do is start sharing! Visit PurplePurse.com to follow the purple purses on their journey around the country, track the YWCA's progress toward their goal to earn $350,000 from The Allstate Foundation and get tips to help you start talking about domestic violence. If you need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224
Instructions: To pass on the purple purse simpy visit PurplePurse.com or click on one of the images below. Once you are on the Purple Purse website all you have to do is enter the code located inside your purple purse or your virtual purse code which is 0003 and then enter your zip code. Click "Register Your Purse" and you will see the donations to YWCA go up by $5!!! Share the purses with your family, friends and colleagues to keep the momentum going and help end domestic violence.