Last night I attended the launch of a new campaign called Nueva Latina and it was AMAZING!!!! The event was hosted by Orgullosa at the Helen Mills Theater in NYC and focused on the complex journey of the bicultural Latina experience through a theatrical performance using emotion, comedy and authenticity. The Star-studded VIP list included: Roselyn Sanchez, La La Anthony, Laura Posada, Angie Martinez, Dascha Polanco, Adrienne Bailon, Alexia Echevarria and Paula Garces.
Orgullosa was created in 2011 to celebrate, empower and fuel Latinas' accomplishments and dreams by providing an online destination for them to connect, share, inform and inspire each other through the transformative power of community. Orgullosa is one of Procter & Gamble's fastest-growing social media platform and considered "best-in-class" among other Facebook communities' activations.
I had a great time mingling with some of the Latinas I look up to and meeting new one's that were so inspiring. I loved everything about this event which included a cocktail reception, "Chicas Night Out" beauty bar, red carpet and an original production called "Nueva Latina Monologues." My favorite part was the original production because it personified a lot of the things I have experienced being a bicultural Latina, modern Latina - the Nueva Latina. The real-life stories included topics like:
1) La Vida Nueva (The New Life) - A teenage girl realizes her cultural differences after her father decides to move the entire family to a "better" neighborhood.
2) Para Colegio I Go (To College, I Go) - A young woman struggles with wanting to keep her family happy and her desire to experience a new world. (I identified the most with this one because I was the first person in my family to go away to college).
3) American Me / Latina Me - Finding the right balance between your "American" and "Latina" sides.
Follow Orgullosa on Facebook and Twitter! #NuevaLatina
Angie Martinez suggested that we try the Sangria, so we did. So good!
Yo soy una Nueva Latina!
Everyone went home with a ton of great P&G products!!!
Laura Posada looking fabulous on the red carpet!
Loved the quotes on this wall!
Check out Roselyn Sanchez on the far right corner! I loved her top and leather skater skirt, so cute!
Adrienne Bailon wearing a trendy jacket by Catherine Malandrino. The perfect touch to an all-black outfit!
La La Anthony and Roselyn Sanchez
Dominican actress Dascha Polanco from Orange Is the New Black
Group photo of the cast, Director and VIP guests
The awesome cast and director (from left to right): Cristina Madero, Diana Sanchez, Janine Fittipaldi, Linda Nieves-Powell, Isabel Hilario, Jasmine Romero and Talia Marrero
The one and only, Angie Martinez!!!! She was so down-to-earth and a true beauty! <3
A little photobooth fun with my UptownGirls, Ory and Yoli!!!